Almost every blogger will agree: writing new content to inspire your fans is so much fun and rewarding. But the whole planning side of running a blog can be a bit boring. Managing your content calendar, scheduling old posts, interact with fans, looking for new content etc. it can be daunting. Luckily there are tools to take care of it all and to bring back the fun of blogging. Here’s how I did it…
Whether you’re running your own personal blog or you’re managing a corporate blog there are always some tasks that you love to forget about. That’s why heaps of bloggers forget about old posts. For them, it’s all water under the bridge as these blog posts were published months or even years ago.
Maximise your old content
As Neil Patel & Aaron Agius tell us on the Quicksprout blog: “Re-posting blog content allows you to get a full life out of your content. As you grow the blog you’ll build up a great collection of articles, but they won’t all be hits right away. You can give these great articles new life by continuing to promote them on social media and through other channels.”
Even if you as a blogger realise that you’re sitting on a gold mine with all the posts you’ve published in the past, it can be difficult to manage a schedule of how and when to re-share or re-post this content.
Planning new content
Working on new blog posts is definitely the fun part of blogging. But planning new content? Another topic that is the source of many blog posts by social media bloggers: about 2,520,000 results in Google. Some bloggers use a spreadsheet (or calendar template in Excel), a brainstorm list in Evernote or create a calendar in Google. It’s good to see that many realise the importance of a content calendar. It’s just that it can be boring or difficult to create one that you and your blog team members can work with.
All your info saved in several files or systems?
I had the same issues with my blogs, 123NZ working holiday blog and Travel Geek travel blog… Brainstorm info, future blog post notes, a list of old blog posts to update or re-share in several files, ranging from spreadsheets to planned posts in social media tools like Tweetdeck and Facebook itself.
Then I came across CoSchedule, a tool that describes itself as “The Best Way To Plan Your Marketing, Save A Ton Of Time”. After trying it for free for 30 days I have to admit, that’s exactly what it does for you. It’s like having a virtual assistant.
This tool makes blogging easier and more fun
Basically, it combines all the tools to manage your blog into one powerful tool, so you can focus on writing more new content. It really saves you time with features like:
- Analyse performance of old blog posts. See the old posts that performed well in the past (see shares, likes, and +1s).
- Re-share old posts. Find successful posts from the past, re-share that content so your new fans will see the post as well. Find under-performing posts, update them, and re-publish and re-share them.
- Plan new content by creating draft posts from the CoSchedule tool. Add notes and assign it to someone in your blogging team.
- Schedule blog posts for sharing on social media. As soon as youpublish a blog posts from your WordPress back-end you can also plan when and how to share the post through social media.
- Add notes or reminders to the CoSchedule calendar, so you won’t forget. For instance, add moments or public holidays that are important to your fans.
From then on you’ll have all the info that is important in running your blog on one calendar. Seeing that the next 5 days blog posts are scheduled to go live and social media message will be sent out as soon as the posts go live will give you peace of mind. It will even inspire you to write more blog posts. You’ll have more time to spend on finding topics to blog about. Simply add them to the calendar and assign them to yourself or a teammate. Add notes and everyone knows what to do.
If your plans change, the calendar can be changed as well. Simply drag and drop a social message, blog post, draft post, note, or what not to a new date and it’s taken care of.
For me, it really was an eye opener. The CoSchedule tool has everything you ever wanted from a blogging tool. It’s perfect for small blogs but also for big corporate blogs with freelance writers and staff working on it. CoSchedule comes in several pricing plans. Prices for this tool start at $15 a month for the Solo Standard Package. This has all the basic features you want from a blogging / social media tool:
- Schedule blog posts, content marketing, & social media
- Works with WordPress
- Drag & drop rescheduling
- Tasks & editorial comments
- Social sharing analytics
“Since I started using CoSchedule I’m in love with this tool. It really saves me time. Time that I can now use on creating more awesome blog posts and focus on more engagement with my fans.”
Just one last piece of advice for you… Please don’t forget that even though you can schedule things like share your blog posts, re-sharing of old posts, and random social messages, you still need to add your personal touch to make your social media accounts really social and personal. As all the planning and boring stuff is from now on taken care of by CoSchedule you can use that extra time to engage on a personal basis with your fans on social media. Marketing automation is great, but You Must Engage to Get Engagement.